More specifically, the email asks Meta to confirm compliance with the objection within five working days and specifies that the user does not wish to be directed to "any link, online form or other way to exercise own rights". According to the GDPR, data controllers must respect the right to object "without undue delay" or, at the latest, within one month after receiving the request. Which means that Meta must act quickly to stop tracking a user who requests it, unless they want to receive a further complaint for violation of privacy - considering that the company has already been fined a whopping 410 million dollars at the beginning of the year.
Cornered by the European Union, Meta will start applying a new user privacy policy tomorrow, opting for an alternative form of ad targeting for all those who renounce data tracking, i.e. targeting contextual . Although, in reality, it does not seem that the company is really willing to give up the (non-consensual) tracking of users. What Noyb describes as Facebook's "hidden and complex opt-out form" appears to be unreachable. And even if it were, it would still not guarantee to complete the procedure to disable the treatment and the behavioral advertising that follows.
“ These moves by Facebook are simply ridiculous and embarrassing. You need to find every item in their privacy policy that you disagree with and explain why Meta's rating is wrong in your specific case. Their evaluation, however, is not published. That's like saying you can only opt out every second Monday of the month from 8:00 to 9:00," commented Max Schrems, founder and president of Noyb to TechCrunch. "Our module turns the tables - he added -. Users can now give up the data processing and Facebook must accept this objection without delay. We want to make it as easy as possible for those affected to exercise their fundamental rights ”.