According to the CEO of Ferrari
Ferrari, by 2030, would like 40% of its sales to be made up of electric cars. This is what the CEO of the brand, Benedetto Vigna, hinted during a recent interview with Bloomberg. From this point of view, the Maranello brand can only admire and take its cue from a company like Tesla.
It might seem strange that a historic brand like Ferrari, founded in 1939, has something to learn from a start-up that came to life 20 years ago. But the market is changing radically, and Vigna complimented Elon Musk's company for the role he played on the market.
Ferrari 296 GTS
According to the CEO of Ferrari, Tesla had the merit of having given a push to the automotive industry towards electrification, and in some way it is an inspiration to the brand of Maranello. How?
“Things happened too slowly. Tesla has shaken up the industry and accelerated processes and decisions. It was a wake-up call for all manufacturers,” said Vigna.
Ferrari is working hard on its first all-electric vehicle, which is expected to be unveiled in 2025, to then hit the market the following year. Despite this, Tesla is not seen as a rival or direct competitor. Indeed, when asked how it is perceived, the CEO limited himself to saying that in his opinion it is "a functional car, for getting from one point to another".
It could be said that the long-awaited second generation Tesla Roadster and its possible extreme performance could compete with an electric Ferrari. But in the end we still don't know anything about the first fully EV "red" nor do we have any clues about the Roadster yet, so it's too early to talk about rivalry between the two brands.
When it was pointed out that Ferrari is perhaps slower than other manufacturers in the transition to electric, Vigna rejected the claims, arguing that:
“That's not true. I just think that a company like ours cannot impose any choice on customers, and that is why we will continue to offer a mix of technology as long as it is feasible”
It is understood that Ferrari, until it is possible, it will offer its customers a mix of internal combustion engine, hybrid and electric cars. Currently on the Maranello house price list there are only your electrified models: the SF90 and the 296 which are plug-in hybrids. According to the CEO of Ferrari, by adding the EV propulsion units, its customers will be able to enjoy a unique experience, absolutely equal to that experienced with exclusively petrol-powered cars.