Milan Games Week 2022: there will also be the MINI Concept Aceman in Pokémon Mode, here are the photos

Milan Games Week 2022

MINI has announced that it is the sponsor of the Milan Games Week, the video game event which will be active from 25 to 27 November 2022. At the fair, in pavilion 12, it will be possible to admire the MINI Concept Aceman Action Pack in Pokémon Mode , of which you can see an image above.

The idea is to see a real car inside a transparent package typical of action figures. This MINI model features a Poké Ball in the center of the rim and a depiction of Pikachu. You can admire everything in the MINI Recharging Lounge, where there will also be entertainment with talks, DJ Sets and special guests.

The official communication reads: "MINI is sponsor of the Milan Games Week, the most important event in Italy dedicated to gaming and the esports scene from Friday 25 to Sunday 27 November in Milan (Fiera Milano Rho).In the Merchandising & Entertainment area, in pavilion 12, there will be the MINI Area - Recharging Lounge with a great protagonist: the MINI Concept Aceman in Pokémon Mode Action Pack, a 1:1 scale model contained in a real game pack."

"MINI, which has recently entered into an international collaboration with Pokémon , will in fact be present at Milan Games Week with the new concept car of the electrified range, which embodies a visionary, innovative and sustainable concept of mobility.The Action Pack consists of a transparent package typical of action figures and will allow you to discover the special design features of the MINI Concept Aceman in Pokémon Mode, such as a Poké Ball in the center of the rim and the depiction of Pikachu, the very popular Electric-type Pokémon."

"During the three days of the fair, there will also be MINI-style surprises for all visitors: talks, DJ Sets and special guests will enliven the MINI Recharging Lounge, thus giving the opportunity to recharge one's energies and smartphone, between playing video games. Every day, at the MINI stand, Federic95ita, one of the leading experts in the Pokémon world and card collector, will be present as a guest, who will talk about his experience and interact with the public. then there will be no musical entertainment: the MINI corner will be transformed into a real dance floor and will host a Silent DJ set every evening with music related to the Pokémon world and to the cartoons that have made history: Ale Rossi will be present in the console ( Friday 25), Apofeja (Saturday 26) and Sgamo (Sunday 27). A dive into the past, which will awaken the child who lives in each of us!"

"This MINI experience at the Milan Games Week comes after the partecipation last August at Gamescom in Cologne . In fact, the video game has become the dominant force of the entertainment industry over the past decade, embracing different subcultures and integrating them organically. "Gamification" will play an increasingly important role in the MINI of the future and will offer a unique experience to its customers, starting with the collaboration with Pokémon which will bring the union of two iconic and young franchises to millions of fans, to the cry of the claim "PLAY ON", enthusiastically promoting an open and diverse society."

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