Meta has also introduced what it has called "carousel advertising", consisting of a series of slides scrollable horizontally, which will appear at the bottom of the reel screen. The advertisements will also arrive on the “Explore” page, the grid that users see when they click on the tab of the same name. Instagram is also testing the introduction of ad within profiles - as long as they are public and belonging to adults. In a comment to Gizmodo, Meta said that some creators (for now only a selected group based in the United States) will be able to monetize the promotional content that will appear on their profile.
The two latest news announced by Meta are a beta test of ad in augmented reality (to "prepare people for the Metaverse") and an artificial intelligence system to suggest new advertisements based on those with which the user has previously interacted (called "multi-advertisers" and apparently more effective than single ones).
The presence of ads along with the reels is presented as a move to bring brands closer to people and give them the opportunity to better explore their interests. But it could also make reels, already not particularly popular with Instagram users, even less popular. The Meta advertising business, in general, is not going through a flourishing period: in the second quarter of this year it suffered a decline, for the first time in its history.