Nvidia GeForce RTX 4090: easy purchase with the Priority Access program

Nvidia GeForce RTX 4090: easy purchase with the Priority Access program

Nvidia GeForce RTX 4090

Nvidia has launched a Priority Access program, or Priority Access or something like that, to be able to buy the new Nvidia GeForce RTX 4090 more easily, allowing a sort of invitation to some users subscribed to this system which should guarantee the immediate availability of the new GPUs .

As reported by The Verge, starting from the official Nvidia forum, the company has started this program still in the testing phase, allowing users to sign up through GeForce Experience. It is not clear what are the criteria that then lead to the selection of users who can actually take part in the program, but registration should take place through an option that appears in the GeForce Experience app, that is the one that manages updates and drivers of the GPUs of the company.

The basic requirement, therefore, is the fact that you are already an Nvidia user to be able to take part in this program. The places to take part in the program still seem very limited, but Nvidia also mentions precisely Italy among the countries in which it intends to extend the initiative in these days.

Similarly to what has been done previously from EVGA with its Elite Priority Access (before exiting completely from the Nvidia custom GPU market, as reported in recent months), Nvidia's new priority access should ensure the ability to purchase the Nvidia RTX 4090 quickly even as delivery , opening a priority channel for purchasing for users.

Considering the prices, the immediate availability or not may not really be the main problem for the purchase of one of these cards, but it is still interesting to note the choice made by Nvidia, which evidently still has various problems to ensure extended availability of their devices on the market. To learn more about the card, we refer you to the Nvidia GeForce RTX 4090 Founder's Edition review on these pages.

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NVIDIA Is Testing A Priority Access Program To Thwart GeForce RTX 4090 Scalpers

Like death and taxes, you can always count on scalpers to crash the party without an invitation and ruin the fun for everyone else. You didn't really think they'd skip the release of the GeForce RTX 4090, did you? Of course not. This has prompted NVIDIA to test its own 'Verified Priority Access' program similar to the one EVGA had previously employed.

'We know it’s often challenging to purchase a new product close to launch date for a variety of reasons. Today, we’re testing a program we call verified priority access - which will give a limited number of GeForce gamers & creators an opportunity to purchase a GeForce RTX 4090 Founders Edition graphics card,' NVIDIA explains in a forum post.


For a chance to participate, you need to install NVIDIA's GeForce Experience application. Then sit back and wait with fingers crossed—if you're lucky, you'll receive an invite through a GeForce Experience pop-up. This is what it looks like...


The in-app invite generates a unique URL that connects users to a Founders Edition retail partner in various regions. That means Best Buy in the United States, Scan in the United Kingdom, NBB in Germany and Netherlands, and LDLC in France, Italy, and Spain.


According to the screenshot above, to be eligible for the invite program you have to be running GeForce Experience on a desktop PC with a GeForce RTX 30 series, GeForce RTX 20 series, GeForce GTX 16 series, or GeForce GTX 10 series GPU.


Beyond those requirements, it's not clear if the selection is completely randomized or if the criteria is weighted in some way. However, it does look like this is limited to Founders Edition models and does not include any custom cards from NVIDIA's hardware partners.

In any event, it's nice to see NVIDIA grabbing the bull by the horns from the get-go, so to speak. Initial batches of GeForce RTX 4090 cards weren't on store shelves very long before they sold out. GeForce RTX 4090 cards are generally fetching between $2,300 and $3,500 on eBay, though we've seen some go for as much as $4,300 (there was even a model that seemingly sold for $10,000, but we doubt the buyer actually paid).While you wait to upgrade (if that's what you're planning to do), be sure to grab NVIDIA's 522.25 WHQL driver release. We tested it and found that it does indeed deliver some big performance games in DirectX 12 games, as NVIDIA claims.