Skate will be free-to-play to satisfy young people

As already announced by Electronic Arts, Skate will be available for free. The reasons behind this choice, however, are not to be found in reasons of complex monetization, but simply to make a hold on young people. The publisher reveals it directly, announcing its decision in the usual financial call dedicated to shareholders and investors.



According to the statements of Electronic Arts, the goal is to capture attention of generations Z and Alpha generations, the youngest. According to the statements of Laura Miele, EA Chief Operating Officer, Skate is designed to be more attractive to that type of players, based on how they are socially connected and how they enjoy the various contents. The team's effort is therefore to deliver a game that is as perfect as possible for the youngest players in existence.


Making free-to-play Skate will also affect the player base: younger people don't have much income available and with the cost of living rising, a free video game is certainly easier to get in touch with. an audience of people. In addition, the discipline of skateboarding is still very famous today and is a universal language, known to practically everyone, both by those who chew the material and by those who know the sport only by name. If EA's choice turns out to be a winner, however, we will only know once the game is available on the market.