Driving satisfaction
J.D. Power is an American company specializing in market research and consumer data collection founded in 1968 in the United States; among the various researches that it conducts, the study also deals with analysis of the automotive market and according to the latest data released by the research 'Automotive Performance, Exectuion and Layout' it emerged that the level of satisfaction of users who use endothermic cars is in sharp decline , and for the first time it is approaching the satisfaction declared by those who own an electric car - this is a gap of only 8 points out of 1000.The reason for the marked decline in satisfaction among car owners endothermic is easily explained by fuel prices, which have risen significantly all over the world but in particular in the United States, where the research of J.D. Power; on the other hand, the electric car is not experiencing the same price increases, despite the fact that the current has also increased slightly in recent months.
“The most important factor that has determined the decline in satisfaction with this year is the perception that users have of the consumption of their car. The study was conducted precisely at a time when prices were rising in sudden motion, and that increase translates into less satisfaction with your vehicle. Electric cars have not been affected by these increases, while they continue to suffer from battery range problems and recharge times. " said David Amodeo, director of 'Global Automotive' for J.D. Power.| ); }
The study was conducted on just over 84,000 new car owners after 90 days of retirement.
Less Satisfaction with ICE Vehicles Reports Study
The drop in satisfaction with economy/range also has contributed to a one-point decline in overall new-vehicle satisfaction, the first decline since 2014 and only the fifth year-over-year decline in the 27-year history of the study.
“The most important factor leading to the industry decline this year is owners’ perception of their vehicle’s fuel economy,” said David Amodeo, director of global automotive at J.D. Power. “The study was fielded as fuel prices were experiencing a meteoric rise, and that pinch at the pump is conveyed in lower vehicle satisfaction. Battery-electric vehicles have not been negatively affected by the increase in fuel costs but do have issues related to battery range and charging time.”
Some BEVs have bucked that trend, though. The recently launched Kia EV6 compact SUV and Mercedes-Benz EQS large premium car are two BEV models that rank highest in their respective segments. However, most segment leaders in emotional appeal are conventional gasoline-powered cars, trucks, vans and SUVs. Newcomers to the market that top their segments are the Jeep Wagoneer large SUV, Jeep Grand Wagoneer large premium SUV, Kia Carnival minivan, Genesis GV70 compact premium SUV and Hyundai Santa Cruz midsize pickup.
Now in its 27th year, the APEAL Study complements the J.D. Power U.S. Initial Quality Study (IQS)SM and the J.D. Power U.S. Tech Experience Index (TXI) StudySM by measuring owners’ emotional attachment and level of excitement with their new vehicle. The APEAL Study asks owners to consider 37 attributes, ranging from the sense of comfort they feel when climbing into the driver’s seat to the exhilaration they get when they step on the accelerator. Vehicle owners’ responses to queries about these attributes are aggregated to compute an overall APEAL Index score measured on a 1,000-point scale.
Following are key findings of the 2022 study:
Highest-Ranking Brands
Porsche ranks highest among premium brands with a score of 888. Genesis (886) ranks second and Cadillac (885) ranks third among premium brands.
Dodge ranks highest among mass market brands with a score of 882. Ram (863) ranks second and GMC (856) ranks third among mass market brands.
Jeep is the biggest gainer in the mass market rankings, placing seven rank positions higher than in 2021. Cadillac, Mercedes-Benz, Jaguar and Infiniti gain the most in the premium brand rankings, up three places year over year. Infiniti is the biggest gainer in terms of points, improving 24 points from a year ago.
Model-Level APEAL Awards
The parent company receiving the most model-level awards (for models ranking highest in their respective segments) is Hyundai Motor Group (seven awards), followed by BMW AG, Nissan Motor Co., Ltd., and Stellantis NV with three awards each.
The complete list of award recipients is:
The BMW X6 is the highest-ranking individual model
The BMW X6, Nissan Versa and Ram 1500 each receive model-level awards for a third consecutive year.
The 2022 U.S. APEAL Study is based on responses from 84,165 owners of new 2022 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February 2022 through May 2022, based on vehicles registered from November 2021 through February 2022.