Tesla could start advertising itself
One of Tesla's most striking features is its complete aversion to traditional advertising: over the years, Elon Musk's carmaker has managed to gain tremendous success while avoiding traditional advertising channels, and relying mainly on the visibility of its CEO. which on Twitter has a following of almost 100 million people.According to what has been circulated in the last few hours, Elon Musk would be fed up with the attacks suffered by the sector media, which in his opinion are not critical enough when they comment the products.
"Maybe we should start advertising, considering that traditional media do not publish negative articles about the automotive, because the car is one of the biggest, if not the biggest, advertiser in the newspapers" .
It is difficult to understand who these statements are specifically referring to, but surely over the years Musk has had the opportunity and time to develop grudges against those who criticized him at every step of the path taken by Tesla; now, at a time when waiting lists for a Tesla can go as high as 18 months, Elon seems eager to kick some whims and show off a bit using more traditional media channels.
It will be interesting to understand what approach will Tesla take to the advertising question: in the past we have seen some rare examples, such as that of the $ 100,000 a day billboard that appeared in Times Square - no one has ever confirmed that this gigantic advertisement was ordered by Tesla, but it never has not even a denial arrived. Advertising yourself today risks becoming dangerous and counterproductive, given that Tesla's production capacity is far from optimal due to the many logistical problems that affect the entire industry worldwide.| ); }
It is no coincidence that in the last few hours Musk has stated that the Tesla factories in Berlin and Austin, both new and technically ready to produce 5,000 cars a week each, are currently doing nothing but burning money day after day , as some key machinery is missing to complete the battery packs and thus be able to deliver the cars.
Could This Hack Get Your Tesla Stolen?
Photo: Spencer Platt (Getty Images)
Tesla’s cars are notoriously hackable, and a new video demonstrates a way an adept cybercriminal could hop inside your car’s system and take it for a ride if they’re nearby.
First reported by Ars Technica, the exploit involves manipulation of a relatively new feature that Tesla added last August. The feature allows drivers to turn on their vehicles merely by opening the car’s door with a near-field communication (NFC) key card. Those cards come with all Tesla Model 3 vehicles and use short range radio-frequency identification (RFID) signals to interact with the car’s computer system. Unlocking the door launches a 130 second period where the car starts up all on its own. It allows the driver to have the car running as soon as their butt is in the seat.
But that new mode is also vulnerable to a unique exploit that could get your sweet ride jacked, according to Martin Herfurt, an Austrian security researcher. Herfurt says that Tesla’s feature doesn’t just turn your car on automatically; it also puts it in a state where the vehicle is open to “whitelisting” new keys to unlock the car door. Aside from NFC cards, Tesla Model 3s can also be unlocked with either a key fob or a Tesla mobile app registered to the owner’s account.
Herfurt created his own mobile app, which he dubbed the “TeslaKee,” that communicates with the feature in VCsec—the language that the Tesla app uses to chat with Tesla vehicles—and which he says is able to “whitelist” itself as a key that can open the car’s doors. Keys can be remotely added in this way by abusing the new feature, with no authentication requirements necessary to add them, Herfurt claims. He made a YouTube video showing how the exploit could work. It’s pretty damn simple. You can check it out down below:
Granted, the situation you would have to be in for this to happen is ridiculous. First, the hacker would have to do what Herfurt has done, and engineer their own app. Then, they’d have to sit around and wait for you to park your car. Then, presumably, they’d execute the exploit, and trail you until you reached a destination and got out. Then, yes, they could hijack your ride. A little bit far fetched but in the world of cybercrime, weirder things have happened!
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Tesla shut down its PR department in 2020, so we couldn’t reach out to the company for comment. Maybe we’ll tag Elon on Twitter and ask him about it.