The problem, so to speak, is the price: if originally it was set at 250 dollars in the first production run, now it went up to $ 420. The figure is not accidental: Musk is obsessed with the number 420, indeed 4:20 (four-twenty), traditionally assigned in the United States to the culture and consumption of cannabis (in the past the same entrepreneur had declared that he wanted to sell Tesla's shares at $ 420 each). In this new lot there were also 420 copies, all individually numbered in order to make them unique collector's items. And in fact they didn't last very long: they sold out in a few hours.
"This limited and exclusive batch 100% from Agave Añejo is produced using sustainable resources", assures the website of the online shop: "Aged for 15 months in oak barrels, Tesla Tequila has a scent of dried fruit and light vanilla with a balanced finish of cinnamon and pepper ”. In any case, the Tesla online store presents a very wide variety of products, from mugs to branded caps to more particular objects such as power banks, model cars or a belt buckle in pure Texan style. You can also buy a decanter in the same shape as Tesla Tequila, if you are happy with it, but you can only do it using the cryptocurrency Dodgecoin.