Fortnite for Ukraine
Fortnite started its own initiative in support of Ukraine together with Xbox only a few hours ago but is already setting an all-time charity fundraising record, with over $ 36 million raised in just one day.As reported by the official Twitter account of the game, the proceeds of Fortnite destined for Ukraine already amount to 36 million dollars within a day of activity: if you think that the initiative will go on until early April, we can have an idea of the amount of money that Fortnite users will be able to send to the various organizations that are working to help the war-affected population in Ukraine.
As we only reported yesterday, Epic Games and Xbox have decided to send Fortnite revenues directly to a number of organizations dealing with humanitarian aid in the field for the war-affected population in Ukraine. This is a very important project when you think about the amount of money that the game in question is able to generate.
However, one could hardly imagine an already large flow: 36 million dollars have already been collected within 24 hours, and there is time until April 3, 2022 to collect more, so the flow should be consistent. Organizations involved include Direct Relief, Unicef, World Food Program and UNHCR, with proceeds coming from various Fortnite-related purchases such as V-buck packages, Fortnite Crew, Gift Battle Pass, and cosmetic packages.
In these hours the news of the more than 10 million dollars raised by the Humble Bundle for Ukraine has also arrived, demonstrating how the world of video games is particularly active on this front.
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‘Fortnite’ Raises $36 Million for Ukraine Humanitarian Relief
Epic Games, after announcing Sunday that it was donating all proceeds from its popular “Fortnite” game toward humanitarian relief for people affected by Russia’s war on Ukraine, said Monday it has already raised $36 million for the effort.
According to Epic, “Fortnite” proceeds from March 20-April 3, 2022 will go toward Ukraine relief. In addition, Microsoft’s Xbox is joining the effort and will commit net proceeds from all sales of “Fortnite” content on Microsoft Store during the time period.
Epic said the money is going to four organizations: UNICEF; the U.N.’s World Food Programme; UNHCR, the UN Refugee Agency; and Direct Relief, a nongovernmental organization that says it has deployed more than 48 tons of medical aid to Ukraine since the beginning of Russia’s war. Epic said it will add more organizations to the list in the coming weeks.
“We’re not waiting for the actual funds to come in from our platform and payment partners, which can take a while depending on how the transaction was processed,” Epic said in a March 20 blog post. “As transactions are reported, we’ll log them and send the funds to the humanitarian relief organizations within days.”
The fundraising effort will encompass all real-money “Fortnite” purchases made over the next two weeks, including V-Buck packs, Fortnite Crew, gifted Battle Passes, and cosmetic packs such as the Voidlander Pack sold for real money. Retail store purchases of in-game cosmetics and V-Bucks cards will also be included if they are redeemed in-game during this window. (Using V-Bucks in “Fortnite” will not be included, according to Epic, because “those are not real-money purchases.”)
The Ukraine donations program doesn’t alter creator earnings; Epic says it will separately fund all creator affiliate payments from code usage between March 20-April 3 so that all “Fortnite” proceeds earned during that time period can be distributed to humanitarian relief organizations.
Also Sunday, “Fortnite” launched Chapter 3 Season 2, which among other things eliminates the building feature and introduces Marvel’s Doctor Strange as a character, available to subscribers of the season’s Battle Pass.