Xbox Game Pass is sustainable and it's not Microsoft's only focus
In a recent interview with Edge, Xbox boss Phil Spencer reiterated that Game Pass is a sustainable service and that it is not Microsoft's only focus on its marketing strategies.In the interview Spencer talked about the future plans of the Xbox division, in which obviously the Game Pass will play a leading role, but it will not be the only goal pursued by Microsoft.
"I want or imagine a future where Are all Xbox users Xbox Game Pass subscribers? No. I want people to be free to make their own decisions. Some want to buy all the games we release and create their own library, "Spencer said.
Phil Spencer, boss of Microsoft's Xbox division In the same interview, Spencer responds to those who criticize Xbox Game Pass by stating that it is not a sustainable business model, such as Sony's Shawn Layden and Jim Ryan, explaining that being an ad service subscription manages to ensure a steady stream of revenue.
"Subscriptions guarantee you a good steady stream of revenue. And this is an important thing for any business, and that adds up to the sales peaks of some published retail games, "explains Spencer.
" For this reason our strategy is a mix of several elements. One does not exclude the other. Our business doesn't depend on just one number. Retail game sales, console sales figures, Windows engagement, Game Pass, xCloud ... it's really all of these things together. "
Spencer had already stated in the past that Xbox Game Pass is a sustainable business model in an interview with Axios, again explaining that the service is not the only growth driver of Microsoft's gaming division.
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Xbox Game Pass is sustainable and it
But absolutely, Game Pass is sustainable.' Spencer reiterated that Xbox Game Pass is designed to supplement Xbox, and it is just one of a range of focuses the organization has right now.
No. Game Pass is very, very sustainable right now as it sits and continues to grow,' Spencer said. Spencer isn't the only high-ranking Xbox executive to discuss the economic impact of Game Pass.
But absolutely, [Xbox] Game Pass is sustainable.' Spencer continued: 'I love to see it growing, because I see what it does to the diversity of games that people play and the games that we can fund ...
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admits that it is very much sustainable. Speaking with Axios’ Stephen Totilo (as he shared on Twitter), the Xbox boss stressed that Xbox Game Pass is constantly growing, and though it is a huge ...
No. Game Pass is very, very sustainable right now as it sits ... Phil Spencer, Head of Xbox. Credit: Christian Petersen/Getty Images “I love to see it growing,” Spencer added, “because ...
Head of Xbox doesn't find Game Pass as being ... cash right now for some future pot of gold at the end. No. Game Pass is very, very sustainable right now as it sits. And it continues to grow.” ...
Head of Xbox Phil Spencer speaking with Axios says Xbox Game Pass is 'very sustainable ' with how it is right now and he says it continues to grow. 'I know there's a lot of people that like to ...