China focuses on the European auto market
Great Wall Motors is one of the leading companies in the automotive sector in China. After the first attempts to make its way into Europe, with not exciting results, the Chinese giant is preparing a new strategy. To conquer the European four-wheeler market, in fact, Great Wall will focus on the electric car sector and on other brands of the group such as Ora and Wey which have already made their European debut at the recent Munich Motor Show last September with models such as Now Cat and Wey Coffee 01.Great Wall Motors is also preparing major investments to support expansion in Europe. The Chinese company has announced the creation of a division in Germany based in Munich, the city which also houses the headquarters of BMW. Great Wall's German headquarters will include a new R&D department dedicated to the European market. The division will also host departments dedicated to administration and, above all, to sales. Great Wall's German branch is expected to have around 300 employees as early as 2022.
The Chinese giant intends to launch major investments in Germany. In fact, to support the new range of electric cars, Great Wall Motors will build two Gigafactories, or two production plants for car batteries. The total planned investment is approximately 2 billion euros. The factories will be built in the Saarland region.
The planned investments also include the construction of two centers dedicated to the services to be offered to customers. The centers in question will be located in Munich and Berlin. The first models of the Great Wall brands for Europe will be on sale as early as 2022.