New World is a success
Amazon was actually very confident in New World. And this certainty, witnessed during an interview that we told you about last weekend, is actually giving reason to those who worked on the game. In fact, a few hours after its debut, its first MMO has become a real commercial success, even net of some problems that are accompanying it.As reported online, in fact, New World has already achieved an incredible number of players. We do not know, of course, how many copies have been sold but a good indicator of the success of the title can be obtained from the number of simultaneous players on Steam. According to SteamDB, the new MMO from Amazon managed to reach a small of 372,498 players today. The title is only available from today, around 8:00 in the morning. A handful of hours were therefore enough to make the title climb the positions of the most played games on the Valve home client.
The numbers recorded by New World, in fact, are screaming for success. Considering that the title has been postponed several times and that the beta had created several problems for different users with a certain model of video cards. However, Amazon has managed to gain the trust of the players again and within a few months, with an adequate marketing machine and with a transparent development, New World has literally become a commercial success, able to attract many players since day one. .
New World seriously promises to be Amazon's biggest game ever. But now it's up to the development studio to be able to keep the focus on the game. In fact, an MMO is based on support: we will see if the expansion plan of the US giant will succeed in the objective of not losing players over time.
You can buy New World in standard version HERE.
For Flagging Amazon Games Unit, New World ‘Has to Be Our Breakthrough’
One oft-cited reason for Amazon’s struggles is that the typical mind-set of big tech companies — taking an analytical approach that involves throwing money at something, scaling up and hoping for results — does not work in a fickle, artistic industry like gaming, where users are quick to criticize and slow to embrace new entrants.
“What governs Amazon, first and foremost, is this spreadsheet logic,” said Joost van Dreunen, a New York University professor who studies the business of video games. “I don’t know if a hodgepodge, creative process of creating games really fits into the corporate culture at Amazon.”
Outside of Amazon, which does not break out its gaming sales in its financial disclosures, the gaming industry has flourished, especially during the pandemic. Newzoo, a gaming analytics firm, has projected that people will spend $175.8 billion on games this year.
Amazon, of course, has found success after a slow start in producing television shows and movies. Gaming analysts suggested that Amazon could just now be figuring out the gaming business — which adds a dimension of technological skill — similar to how it took several years to land on a winning strategy in the streaming world.
“It’s about experience,” said Rupantar Guha, a gaming analyst at the analytics company GlobalData. “Although they have been slow, I think they are starting to get there.”
Mr. Hartmann, who reports to Mr. Frazzini, acknowledged that Amazon had failed in the past. When he joined the company in 2018, New World “didn’t look promising.” Crucible, he said, was meant to compete with Fortnite, one of the most popular games ever, and was “too ambitious” in scope. “In the long run, I think you learn with the defeats,” he said.
But he likened the studio to a talented yet youthful sports team that is on the rise. “You can put the best people together, but they’re not going to win the championship immediately,” he said.