Shang-Chi at the cinema
Shang-Chi and the Legend of the 10 Rings is the next film in the Marvel Cinematic Universe and will be released in theaters on September 3rd. Marvel has decided to grant the film as an exclusive timeline to cinemas for a period of 45 days without the possibility for subscribers to view it via the Disney + streaming platform even with the so-called paid VIP access.You can see all Disney, Star, Marvel, Star Wars and National Geographic content exclusively on Disney Plus. To subscribe to the platform, click here.
Shang-Chi in theaters: Many Marvel fans have decided not to watch Shang-Chi and the Legend of the 10 Rings in theaters
Disney CEO Bob Chapek confirmed, during a conference on the financial results of the third quarter, that both Free Guy and Shang-Chi will initially be released exclusively at the cinema, this to avoid postponements and related issues related to the double release as happened with Black Widow.So Chapek communicated with investors during the conference:
We live in a very uncertain world in terms of the recovery of some of our markets, and the world of film in cinema is certainly part of it. We have said from the outset that we appreciate flexibility and the ability to make last-minute decisions, given what we see on the market. Certainly, when we planned our program that we are running right now, we did it not in advance of Covid's resurgence with a delta variant that is having such a significant impact on the market.
Spectators, worried about the health emergency and the rapidly rising cases of Covid-19, are not at all enthusiastic about this decision. From the testimonies collected on Twitter, many are worried about the increasing cases due to the spread of the Delta Variante. Precisely in light of this concern, they decided not to go to see Shang-Chi at the cinema, preferring instead to wait for the release in streaming or on home video.
This is when Marvel’s ‘Shang-Chi’ will hit Disney Plus
Shang-Chi and the Legend of the Ten Rings is the second of Marvel’s four MCU movies releasing this year. But, unlike Black Widow, Shang-Chi won’t get a day-and-date release on Disney Plus. In fact, it was only Black Widow that was supposed to hit theaters and streaming on release day. Marvel and Disney wanted the remaining MCU films of the year to get proper cinema-only releases. However, the coronavirus pandemic took another turn, with the delta variant powering another significant wave of infections in the US and international markets. This prompted some studios to confirm new delays for their upcoming movies. Disney has kept Shang-Chi’s theatrical debut in place. But it hasn’t changed its mind about releasing it on Disney Plus on the same day.
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After reports said that Sony might postpone Venom 2 to mid-October, the studio confirmed them on Thursday. This prompted speculation that other movies might see similar delays, including Spider-Man: No Way Home.
Disney, however, did not make any alternation to its current slate of movies, Marvel MCU adventures included. Disney confirmed as much during its quarterly earnings call on Thursday.
Shang-Chi release date for Disney PlusDisney revealed solid numbers for the June quarter, beating expectations. Disney Plus was one of the highlights of the earnings report. The company said Disney Plus subscriptions reached 116 million for the period, a notable increase over the March quarter when it reported 103.6 million subscribers.
Black Widow has been a huge hit on Premier Access in early May. It was the first time Disney revealed Premier Access figures for a film. But the Black Widow success on streaming had an unexpected side effect. Scarlett Johansson sued Disney, alleging that the company breached its contractual obligations when it gave the film a day-and-date release.
Shang-Chi and the Legend of the Ten Rings will not premiere on Disney Plus on the same day with its theatrical release. Disney confirmed that much, saying that it’s still experimenting with viewership during the pandemic. Disney did not delay the Shang-Chi premiere either.
The film launches on September 3rd in cinemas, where it’ll run for 45 days before the Disney Plus release. In other words, you’ll have to wait until October 18th to see the second MCU movie of the year on Disney Plus, free of charge. That is, you won’t have to pay the Premier Access free on top of the Disney Plus subscription.
What about Eternals and No Way Home?“The prospect of being able to take a Marvel title to the service after going theatrical with 45 days will be yet another data point to inform our actions going forward on our titles,” CEO Bob Chapek said during the interview.
It’s too early to tell how the Shang-Chi performance will influence other Marvel movies releasing this year. Eternals has a November 5th release date. No Way Home premieres on December 17th. That’s assuming Disney and Sony do not delay any of them.
As for their streaming debut, it’s Eternals that will definitely hit Disney Plus after its theatrical debut. Spider-Man 3 is a Sony movie, so it’s unclear when it’ll reach Disney’s streaming service.
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