Daimler Group
Apparently, the Daimler Group intends to move as quickly as possible on its plan dedicated to the electrification sector. In fact, according to recent rumors, it would seem that the increasingly insistent political pressures are almost forcing the German group to anticipate the stop of endothermic models, at least in the Old Continent. For these reasons, CEO Ola Källenius would have in mind to make a change in strategy. Therefore, its intent would be to anticipate the debut of Mercedes electric vehicles by 12 months, debut scheduled - initially - for 2024 and 2025. Consequently, the German company will gradually eliminate the endothermic vehicles on the market.The new strategy, therefore, could be presented by CEO Ola Källenius, already in the next few weeks. It seems to be clear that this is news whose importance should not be underestimated even if it is necessary to take it with caution since the Daimler Group does not seem to have commented on what was reported by the Manager Magazin. In any case, if this information is confirmed, it will not take long before we find out what the new strategy that will be adopted by the German company will be. It must also be said that Mercedes - in March - had stated its intention to speed up the time needed to implement the new projects related to the electrification sector. However, no further information has emerged in this regard.
To find out some more information, it will therefore be necessary to wait. Most likely, the new models, whose debut was scheduled for 2024 and 2025 - but which could therefore be anticipated - will be based on the new MMA (Mercedes-Benz Modular Architecture) platform. The platform in question was developed to accommodate both compact and medium-sized battery-powered vehicles. The German company currently uses the innovative EVA platform for the EQS, however it is a technology dedicated exclusively to large premium battery models.
Daimler Is Making a Big Shift in Its Electrification Strategy - Business Insider
By Geoffrey Smith
Investing.com -- Daimler (DE:), the automotive group that makes Mercedes-Benz cars and trucks, now wants to build its own battery cells, according to a report by Business Insider.
If confirmed, that would represent a major shift of strategy for the Stuttgart-based giant as it scrambles to make the transition to electric mobility. The company’s CEO Ola Kallenius had previously signaled it would rely on third-party suppliers for batteries.
The report comes only a week after Manager Magazin claimed that Daimler (OTC:) intends to accelerate the phase out of conventional powertrains in its cars, a move that will only increase the importance of its battery supply.
Daimler didn’t confirm the Business Insider report, saying only that “We will issue comprehensive information about our activity in this segment in the course of the year.”
Daimler shares were down 0.1% at the open in Frankfurt. They’re up 38% so far this year.
Daimler's biggest rival, Volkswagen (DE:), is also stepping up its investment in battery companies, its subsidiary Porsche announcing an investment of just under 100 million euros ($119 million) in German-based Cellforce Group GmbH on Monday.
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