Hastings went on to say they will use several methods, but they will not put pressure on users who use the service, because they will have to make sure that it makes sense for consumers and that, above all, they understand the reasons for such a choice.
To date, Netflix does not has still taken general measures to stop the password sharing activity, excluding the restrictions included in the terms of service, which specify that any sharing of credentials outside the household of which the main account holder belongs is prohibited .
Last month, the company launched a new global test that showed some users using the service on TV a warning message that read: “If you don't live with the owner of this account, you need your account to continue watching Netflix “. Those who viewed it had the option to receive an email or verification code to authenticate their account, click a "Verify Later" button or sign up for a new Netflix account.
With this series of tests, the company wants to make sure that the people who use and log into a particular Netflix account are the ones authorized to do so.
A recent Bank of America survey of 1,000 US adults found that 26% of respondents shared passwords with another family, which is technically a violation of Netflix's terms of service.
Until now, there is still nothing certain about the actual change in Netflix's policies, but recent tests and statements seem to indicate that, sooner or later, it will be a necessary step that the company will find itself to do.
It must be said that, however, the catalog of Netflix original productions is always richer and more varied and one of those that have become more famous over the years is certainly Stranger Things, which also has life to a myriad of gadgets and dedicated merchandise: posters, t-shirts, mugs… If you are a fan of the series and want to take home a piece of it, you can start with the Funko POP! dedicated, such as that of the Demogorgon that you can buy simply by clicking on this link.