Cyberpunk 2077
Just this morning we reported on the great sales success of the role-playing game Cyberpunk 2077. Accordingly, CD Projekt RED was able to sell more than 13.7 million copies of the RPG in 2020 alone. A total of 30,000 copies were also returned directly to CDPR. But how much did the project cost in total? The answer to this can be found in the current annual report of the developer studio.According to this, the budget for the entire production of Cyberpunk 2077 (buy now € 43.95) was around 1.2 billion Polish zlotys. Converted, this corresponds to an amount of around 263 million euros. However, it should be noted that this summer not only includes the pure development costs, but also all expenses for other areas such as marketing. CD Projekt RED has published some interesting figures precisely on this segment. In the run-up to the publication, there were a total of 55 local marketing campaigns to promote the role-play. In addition, the team was able to show more than 3.1 billion ad impressions in the global digital campaign between November and December 2020.
Suitable for this: Numerous tips for Cyberpunk 2077 at PC Games
Also interesting: According to CD Projekt RED, 530 employees worked directly on Cyberpunk 2077. If you add all those who were also indirectly connected to the role play, the number rises to more than 5,200 people. Cyberpunk 2077 is therefore one of the most expensive video games to date and is currently only affected by Red Dead Redemption 2, whose budget is estimated at more than 306 million euros.
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Cyberpunk 2077 is CD Projekt Red’s biggest game ever, despite its disastrous launch
© Image: CD Projekt Red A screenshot from Cyberpunk 2077.Despite Cyberpunk 2077’s disastrous and bug-filled December 10th launch, the title was “the largest game in CD Projekt Red’s history,” the studio said on Thursday (PDF). The game sold 13.7 million copies in 2020, according to CD Projekt Red.
We already had a pretty good idea that Cyberpunk 2077 has been a major financial success for the studio. On December 9th, one day before the game’s launch, CD Projekt Red announced that Cyberpunk 2077 had accrued 8 million preorders. One day after the game’s release, CD Projekt Red said digital preorders had recouped all of the game’s development and marketing costs. And the studio said that the game had sold more than 13 million copies as of December 20th in a memo shared on December 22nd.
Cyberpunk 2077 drove massive sales even though its launch was a huge mess. The game had bugs and issues on many platforms and ran particularly poorly on older consoles, forcing CD Projekt Red to quickly release numerous hotfixes. The game’s performance and fan outcry were so bad that Sony yanked the game from the PlayStation Store just one week after launch, and months later, it still hasn’t returned.
CD Projekt Red also said on Thursday that its hit RPG The Witcher 3 sold more than 30 million copies, making 2020 “the second best year in [the game’s] history with regard to the number of copies sold.” In addition, the studio committed to releasing PlayStation 5 and Xbox Series X / S-optimized versions of Cyberpunk 2077 and The Witcher 3 in the second half of 2021.