The collaboration is part of the Taiwanese multinational's strategy to consolidate its positioning in the gaming market and to grow the culture of Esports in Italy.
The gaming sector is increasingly strategic for ASUS which, with the ROG brand, it has been committed - since its origins, 15 years ago - to guaranteeing every gamer the best possible solution, in terms of performance and innovation, anticipating needs and trends. The decision to join the network represents a step forward in the local strategy to support not only the entire market, but also to break down some barriers that still persist today, enhancing an ever-growing sector such as that of Esports.
Thanks at this new entry, the Italian Esports Observatory confirms its role as a leading aggregator for knowledge and business in the gaming market, having created a complete ecosystem for the needs of brands, ranging from information to the creation of new business.
"The entry of ASUS ROG adds prestige to the offer of companies in our network - comment Luigi Caputo and Enrico Gelfi, co-founders of OIES - The growing interest of brands in this market is a positive sign for the growth of the Italian movement. Through the OIES, companies are sure to be accompanied with value in the discovery of the Esports and gaming sector, seizing the opp ortunity in a relational and daily logic. We are very proud of this recognition from a market leader like ASUS ROG ".