Il Microsoft CEO Satya Nadella highlighted the excellent performance of the Xbox brand with hardware sales increased by 86% thanks to the launch of Xbox Series X / S, consoles that in fact recorded the best launch ever in Xbox history.
Xbox Game Pass has grown significantly in the last quarter, at the time of the announcement of the acquisition of Bethesda by Microsoft the subscribers were 15 million, which rose to 18 million as of December 31, 2020 at a rate of about one million. new subscribers per month.
Every month there are 100 million active users on Xbox LIVE on PC, Xbox and Mobile, in the coming weeks Microsoft will remove the obligation of Gold to play free to play on Xbox, move what pot would further increase the base of monthly active players on the platform.
Microsoft therefore looks to the future with strong financial results for the gaming division, the goal is to further increase the market share of the Xbox brand and the diffusion of the Xbox LIVE Gold and Xbox Game Pass subscription services.