Il 2020 by Fedez was very focused on creating new projects on the web. After the podcast Muschio Selvaggio conducted in the company of Lusi Sal, and the opening of a profile on Tik Tok, the Milanese artist has also decided to set foot on Twicth with his new Zedef channel. In just over a month the channel has already reached over 200 thousand subscribers and the videos have had peaks of over 400 thousand views.
The name Zedef chosen for the occasion takes up an old format proposed by the artist in which showed different parts of his days. Now, however, in his new role on Twitch, Fedez has fun playing with his 30-year-old being and defines the room from which he broadcasts his live broadcasts as "The Boomer's Lair". What is put under the magnifying glass by the various just chatting, are themes ranging from pop culture to more free chat with various users and guests.
“The new digital tools have always had a great fascination on me” comments Fedez “I love to test myself and explore the potential that a platform still little known to me can offer me. What I like most about Twitch is the direct contact with those who follow my direct, the possibility of being able to see their immediate reaction to what I propose and the consequent sincere interaction, without detachment, spontaneous. Precisely for this reason, when I'm live, I feel free to be able to show the most authentic side of me, which helps me to relax and disconnect a little from today's reality ".